The owner holds their phone to their frame.
Certificate of authenticity
- Collection
- Perspective
- Designed in
- Switzerland
- Owner
- registered
Reduced to the essential. Except the story.
Götti takes away everything that is not needed. In Perspective, even the screws, the glue and the soldering. What remains is precise, light and pure. But the thinking behind it, the innovation and the craft, rarely makes it to the counter.
- 1998
- Founded by Sven Götti
- 40+
- countries
- 30
- people in Wädenswil, many of them opticians
- CH
- Own manufactory in Switzerland
“For me, eyewear design is a challenging affair of the heart.”
Sven Götti
A master optician who set out to make eyewear reduced to the essential, with harmonious shapes and a consistent signature. Frames made by specialists in Japan, Austria and Germany, and in Götti's own manufactory in Switzerland.
We would not add anything you can see. Only what the frame cannot say for itself.
ScrewsGlueSoldering- + a story
The most advanced ideas are the hardest to see.
Perspective Rimless, reinvented
No screws, no glue, no soldering. A radically minimal construction most customers will never notice unless someone tells them.
Dimension Made in Switzerland
Frames made from start to finish in your own manufactory near Zurich, something unthinkable only a few years ago.
BIONIC Award-winning
Sustainable frame of the year at the 100% Optical LOVE EYEWEAR AWARDS 2024.
What we do, the problem it solves, what it gives you.
What we do
TrataTech gives every Götti frame its own digital passport. A small tag goes into the frame or the case. When the owner taps it with their phone, they see that the frame is genuine, discover the thinking behind it in your words, and see it registered to them. From your own dashboard, you can then stay in touch with the people who wear Götti.
The problem it solves
Quiet design, quiet story
Minimalism does not shout. The engineering of Perspective or the Swiss-made Dimension is invisible unless someone explains it.
40 countries, one sentence
At counters in more than 40 countries, the Götti story is reduced to whatever the optician has time to say.
Owners you never meet
The optician knows the customer. Götti does not, and cannot invite them to the next collection.
What it gives you
Innovation explained
Every owner understands what makes their frame different, in your words.
Proof of origin
Each genuine frame proves it is Götti, designed in Switzerland.
Owner on record
Ownership is registered, and passes to the next owner if the frame changes hands.
A direct line
New collections reach the people who already chose Götti.
The next pair
Owners hear first, and return through their optician.
Opticians helped
A frame that explains itself is easier to sell. The optician stays at the centre.
Götti and Akoni. One platform, two identities.
AKN Group is committed to preserving the integrity and identity of each of its brands. The passport works the same way: each house keeps its own look, its own story and its own owners, on one shared platform.
Since 1998 Götti Switzerland
Minimalism, Swiss precision, innovation you can only appreciate once it is explained.
AKN Group Akoni
Luxury eyewear with its own clients and its own story, on the same platform, from the same dashboard.
One tap. Nothing more than needed.
Proof that it is genuine, the thinking behind the design, and an open door to the next pair. Nothing visible is added to the frame. Its design does not change.
Where shall we begin?
We would love to show you a live demo, and choose the starting point together:
Perspective
The innovation that most needs explaining.
Dimension
Made in Switzerland, proven frame by frame.
Götti and Akoni
Both houses on one platform, from the start.
Everything else, we build with you.
